‘Your website is slow…’ is one of those things any website owner never wants to hear. Think about it; You work hard and get your new business website or blog up and running. With all the excitement you share the link with your friends and ask for their opinion. You wait, and wait… they don’t get back. Only to follow up later and realize they abandoned your website because it took too long for it to load. Why does this happen? Why is your new website slow? There are various factors that may make a slow website.
1. Inadequate hosting
Remember that time when you were browsing through web hosting service providers and you picked the cheapest one you could find? Yes, that time. What could go wrong? Well, a lot. Cheap is cheap for a reason. On the surface, the web hosting provider will make it look like the only difference between the plans is the amount of storage you get but dig dipper and the reality emerges. Cheap hosting limits the number of requests your website can handle. Bandwidth could also be limited. Long story short, cheap hosting limits the amount of resources your website can utilize. Which translates to an overall slower website than you’d like.
2. Poorly designed website
Websites are made up of a bunch of files that communicate with each other. All these files need to have relevant content for their purpose. Depending on their purpose the website, it will need to ‘call for items’ from other resources, for example, videos from YouTube embedded to play on the website, social media feeds, Facebook like buttons, etc. Some website elements can be deferred – which basically means they don’t have to be loaded until the user actually needs them. If all these files and requests aren’t handled properly, they could lead to a slow loading website.
3. Media items
One of the first culprits of slow websites is pictures. Furthermore, it isn’t advisable to upload videos straight to your website. Pictures come in various formats and sizes. Imagine you took a picture with your big-budget DSLR camera and wanted to use in on your website. There is a good chance its file size is huge (considering its intended use). When someone is viewing a web page, their device has essentially downloaded that content. The bigger a file the longer it takes to be downloaded (assuming all other factors are constant). Therefore, if you don’t consider the file sizes of media on your website, you could be hurting your page speeds.
4. Your internet connection is bad
Need I explain this any further? Your WiFi might be having a bad day leading to all the websites you access feeling slow.
5. Too many ads
In some instances, someone might set up a website with advertising monetization in mind. Ads can be set up to load before the main content. As a result, the content you actually wanted to read takes a little longer to load.
6. Unnecessary items
Websites should be easy to navigate and easy on the eye. But some people prefer to add elements that don’t really add value to the website and instead actually make it slower. For example, online chat services like tawk.to. Don’t get me wrong, online chat services do help but only if there is someone on the other end to reply to questions. Some websites integrate this feature and no one is ever online. Their argument, a customer might leave a message that we could reply to their email later. But, don’t you already have a contact form for that purpose.
These are not the only factors that make a slow website. That list could be endless. However, we suggest starting from a reliable hosting solutions provider and a supportive web design agency. We design websites for online shops and businesses that are unique, timeless, and offer great support. Still not convinced, visit our portfolio page to see some of the work we have handled. We look forward to working with you soon!